I'm sure some of you are here for the first time, so please allow me to introduce KOTONE to you.
KOTONE was born in Adelaide, Australia during the coronavirus pandemic in February 2021 with the aim of creating “the most comfortable clothing for the wearer.”
The clothes that women feel comfortable with change as they get older, but the reality is that the market continues to produce clothes that seem to be aimed only at young people, cheaply, quickly, and in large quantities. In addition, how can the apparel industry, which is the second-largest polluting industry and where workers are still forced to perform harsh labor for low wages, continue for the sake of a better society and future? This is a project that started as a small experiment with continuous thought, and is now in its third year.
The materials are selected from organic materials that can be traced back to the origin of the raw materials, and are sewn at small and medium-sized sewing factories in Japan.
A pre-order sales system that avoids waste by not following the traditional sales method of holding inventory and repeating sales.
Disclose the labor and material costs involved in manufacturing the product and make the sales price transparent
We offer as many size variations as possible to accommodate customers who have trouble choosing a size, and also accommodate fine-tuning of sizes for each person.
We are still practicing and continuing what we set out to do when we started.
Thanks to you, our repeat customers have increased by more than 50% over the past year, and our sales have increased by 60%.Every day, I truly feel that we are supported by each and every customer who understands this small initiative.
Things that are comfortable for you to wear are made with transparency and can be worn with peace of mind. Being wrapped up in such clothing should lead to valuing yourself = self-care. From the idea that
We call it "self-care wear."
I hope that we can continue without losing our origins and improve with the times.
Thank you for your continued support, both now and in the future.
Currently, we are reselling the cozy sweat dress that we produced last year and received great reviews.We have also returned to the basics of sweatshirts and designed them to be something that adults can wear for as long as possible. This is a raglan sweatshirt that looks good even if it has holes and is mended.
I would be happy if you could take a look. Reservations are accepted until November 26, 2023 (Sunday).
Since we mainly sell pre-order items, we only make one or two spare pieces in case there is a defect in the pre-order items, or only enough fabric to avoid wastage in cutting. Please note that there is no guarantee that there will be immediate sales, so please do not miss the reservation period.
KOTONE Director Mina Maeda