About KOTONE

KOTONE is a wearable expression of inner harmony.
In a world filled with stress, KOTONE is designed to offer comfort that aligns with your authentic self. Our fabrics, made from high-quality organic cotton, and our thoughtfully crafted silhouettes invite you to experience the true essence of comfort in what you wear.

Say goodbye to garments that don’t fit right, irritate your skin, or leave you feeling cold. KOTONE combines the purity of cotton with the soothing resonance of the Japanese koto instrument, creating clothing that touches the heart.

To minimize environmental impact, we focus on made-to-order production, delivering each piece with care and sustainability at the forefront.

 

KOTONE's Promise

1. Price Transparency

 

Kotone reveals the production cost for each item, including fabric materials, sewing, and processing, directly to our customers. By doing so, we provide insight into the expenses involved in designing and manufacturing a single garment in Japan, with minimum production batches of 10 to 20 pieces using locally-produced fabrics. While these costs don’t cover the design, pattern-making, sampling, distribution, packaging, or marketing (as calculating each would be too complex on an ongoing basis), they offer an approximate idea of what it takes to produce a single garment domestically. This approach encourages customers to reflect on the price of clothing, as mass-produced, low-cost garments have become the norm.

The current issues surrounding the apparel industry are significant. Large corporations often rely on low-cost labor overseas to produce garments in massive quantities at low prices, obscuring the true cost of clothing from consumers. Yet no matter where in the world, creating a piece of clothing involves the lives of many people—those who make yarn from raw materials, weave fabric, sew each garment, and oversee design, planning, production management, and distribution.

Our commitment is to set fair prices that ensure everyone involved in the apparel industry, as well as Kotone itself, can continue and thrive without exploitation or undue pressure. We will also review prices as needed to support Kotone’s sustainability and growth. Should our order volume and batch sizes increase, production costs may also decrease over time. Though our impact is modest, we believe that Kotone’s commitment to these principles contributes positively to the apparel industry today.

2. Size inclusive : Available in sizes to fit a variety of body types. (See link below)

3. Sustainable

Our made-to-order approach emphasizes eco-conscious production and delivery. We prioritize materials that are GOTS-certified organic, recycled, or sustainably sourced, and our garments are crafted in workplaces that ensure fair wages for their workers. Additionally, we avoid excessive packaging and plastic use in our online sales, reflecting our commitment to minimizing environmental impact.

4. Local

We aim to support local industries through our production and sales. Our director, born and raised in Japan and currently residing in Australia, is dedicated to contributing to both Japanese and Australian industries. To this end, we are focused on sourcing materials, producing, and selling from both Japanese and Australian bases, fostering cross-industry support and collaboration.

5. Empowering

We stand against body shaming, ageism, and lookism, supporting each person in embracing themselves with positivity.

6. Anti-Discrimination

We are committed to inclusivity and stand against discrimination of any kind—whether it’s based on race, faith, age, nationality, gender, gender identity, sexual orientation, health conditions, disabilities, or personal style. We make sure to avoid expressions that could reinforce stereotypes or discrimination.