About KOTONE

Kotone is clothing that listens to the voice of the heart.

To feel comfortable and true to yourself in a stressful life
When it comes to clothing that covers the body, comfort is the first priority.

The silhouette is made from superior organic cotton material.
It will help you rediscover the comfort of your original clothes.

Say goodbye to clothing and innerwear that doesn't fit, feels uncomfortable against the skin, or makes you cold.

"Kotone" was born from a combination of cotton and the sound of the koto.

We deliver clothing that touches your heart, mainly through pre-order production, with as little environmental impact as possible.

Kotone's Promise

1. Price Transparency

Kotone sells each product with the production price (fabric materials, sewing costs, and processing costs) publicly disclosed. This allows customers to see how much it costs to plan and produce a single piece of clothing in Japan in minimum lots of 10 to 20 pieces using domestically produced fabric. This production price does not include any costs such as design, pattern production, sample production, distribution, packaging, marketing, etc. (because it would be very troublesome to calculate each time), but it does give a rough idea of how much it costs to produce one piece of clothing domestically, and we hope that it will serve as an opportunity to think about the price of clothing in an era when cheap mass-produced clothing has become the norm.

The problems surrounding the modern apparel industry are serious. Large corporations rely on cheap labor overseas to produce tens of thousands of pieces and sell them at low prices, making the true cost of clothing invisible to consumers. However, no matter where in the world it is, the fact remains that behind all of this - turning materials into thread, making a bolt of fabric, sewing a piece of clothing, planning, designing, creating patterns, managing production, and distributing - there are people's lives.

We will sell at an appropriate price so that people involved in the apparel industry can continue to operate without being exploited or forced to do anything, and so that Kotone itself can continue and develop. We will also review prices as necessary as Kotone continues to operate. If the number of orders increases in the future and the lot size increases, the production price may decrease. Kotone is a small initiative, but we believe that it has a meaningful impact on the current apparel industry, and we will work on it with conviction.

2. Size inclusive: Available in sizes to fit a variety of body types. (See link below)

3. Sustainable

We make to order and deliver in an environmentally friendly way. We use GOTS certified organic, recycled and sustainably produced materials wherever possible, and we make our products in places where people work for fair wages. We don't use excessive packaging or plastic in our online sales.

4. Local

We will produce and sell products that will lead to supporting local industries. As the director was born and raised in Japan and currently lives in Australia, we aim to select materials, produce and sell products in both Japan and Australia so that we can contribute to industries in both Japan and Australia.

5. Empowering

We support people to accept themselves positively without contributing to body shaming, ageism, or lookism.

6. Anti-Discrimination

We oppose discrimination on grounds such as sex, gender identity, race, religion, age, nationality, chronic illness, disability, and clothing, and will not use any expression that promotes stereotypes or discrimination.